July 2004
Vol. 1, Issue 1
The Spinal Column

Who We Are And Why Should You Care
Win $1,000 of Free Marketing Services
Referrals: Your Pot of Gold
Marketing Idea of the Month
Letter of the Month

Who We Are and Why Should You Care

Metro Marketing has been working with the chiropractic community for the last 10 years, working with over 5,000 chiropractors to help them grow their client base.

I’ve been involved in the marketing and business development field for 37 years and have worked with hundreds of professionals just like you. Both Metro Marketing and I have proven track records in the chiropractic marketing arena.

Each month we will give you time-tested and time-proven ideas that will help you grow your practice to any size you want.

We will also be offering you an information-rich selection of tapes and special reports specifically written and produced for the chiropractic industry.

At any time, please do not hesitate to tell us what you like and don’t like or what you would like to see included in this monthly newsletter.

You can reach me at lfinkelstein@metromarketing.org or at
800 696 7788, ext. 112.

Also, do not hesitate to forward this newsletter to any of your fellow chiropractors.

Win $1,000 of Free Marketing Services

On July 31st, we will be awarding a $1,000 free marketing package to one of our newsletter subscribers and a 2nd $1,000 free marketing package to the chiropractor who referred the winner to us.

So make sure you are a Spinal Column subscriber and get all of your fellow chiropractors to subscribe as well.

You can win a $1,000 marketing package one of two ways. Enter today.

Referrals: Your Pot of Gold

Referrals are the easiest and least expensive way to build your practice.

99 out of 100 business professionals do a poor job of asking for referrals. How do you rate?

To be successful, you need to learn how to ask for referrals and then simply do it. Day after day. Not just once and not just when you remember to do so.

Why referrals?

  • They are pre-sold since they were referred to you by someone they trust.
  • The cost associated with putting a referral program in place is minimal.
  • Once the system of asking and getting is in place, your practice will grow automatically.
  • Learn why most doctors are afraid to ask for referrals. Referrals: The Untapped Pot of Gold is a 35-minute training tape that will not only point you in the right direction, but tell you exactly what needs to be done … step by step.

You’ll learn:

  • How to ask for referrals
  • Who to ask for referrals
  • When to ask for referrals
  • How to compensate your CA and others who send patients your way
  • And so much more

Check out this valuable training tape and listen to a sample clip as well.

Marketing Idea of the Month

Each month we will give you a proven marketing tip or program that will work for you.

Collect and use all 36 of them and your practice will grow to whatever size you would like it to be.

Build A Powerful Database

The more you know about your patient, the better.

A mailing list is simply a list of names and addresses. It’s not a powerful database.

A database includes birth dates, anniversaries, names of family members, hobbies and any other information you or your CA can collect. Not only personal information – but patient history as well. How long have they been patients?
When did they last see you?

Can your computerized database system ‘spit-out’ “we miss you” reminder cards to patients who have lapsed in their visits? How about birthday cards at the appropriate date?

Get the idea?

Think of how few businesses and professionals stay in touch with you. And it all starts with a well-put-together database. Start collecting valuable information today. New patient applications. Patient surveys. Collect it and then it needs to go into a database software program like ACT or Goldmine.

If you have any questions on building a database you can
e-mail me at lfinkelstein@metromarketing.org (you will receive a reply within 24 hours) or call me at 1 800 696 7788,
ext. 112.

Letter of the Month

Each month we will give you a ready-to-use letter that can be used to help promote your practice.

A professional copywriter would charge you anywhere from $150 to $350 to write you a marketing letter, but as a subscriber to The Spinal Column you get it for free.

This month’s letter: Getting Referrals

Free downloadable copy

Click here to download Adobe Acrobat Reader

To grow your practice your professional marketing skills are as important as your chiropractic knowledge, maybe even more so.

Publisher: The Spinal Column
Director: 800 696 7788, ext. 112
E-Mail: lfinkelstein@metromarketing.org

P.S. If you would like information on our test drive new patient programs with a 100% money-back guarantee (if we don’t deliver) call us at 800 696 7788, ext. 248.

P.P.S. We now have a new program that pre-qualifies the patients we send you. They must have a treatable condition and insurance or a job.

Call for details at 800 696 7788, ext. 248.








































For more marketing information and tips visit www.chirometromarketing.com .

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©2004 Metro Marketing, Inc.

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