Each month we will give you a proven marketing tip or program that, if done right, will work for you. Collect, read and use all 36 of them over the next three years and you will have put together an effective powerful marketing program to help grow your chiropractic practice.
Last issue’s idea: 4 A Day For Success
This month’s idea: Your Own Web Site
Fact: Last month alone well over 40,000 people used a Google search to find a chiropractor.
Would they have found you?
Not if you don't have a web presence. Marketing, promoting and selling on the world wide web has become as commonplace, as matter-of-fact, as seeing ads in your local newspaper.
It's a multi-billion dollar industry and the best and biggest is yet to come.
And, yes, it can work for you as well.
A web site can serve two different purposes and objectives. It can be where you send existing and prospective patients to learn more about you and the world of chiropractic – how it can be of help to them.
Articles of interest, a glossary of chiropractic medical terms, a calendar of upcoming educational seminars – the list is endless.
Anytime anyone in your patient base needs information they will find it at your web site. They will all become subscribers to your on-line newsletter (just as you are reading this on-line newsletter) and they will have an opportunity to e-mail your questions about their chiropractic care.
The second way a web site can help your practice is by finding you new patients.
Today, if someone in your community does a web search looking for a local reliable chiropractor, will they find you or your fellow chiropractor down the block?
How to promote a web site and attract traffic to it is a topic all its own that we will talk about in the next issue of this newsletter.
You can put a web site together for anywhere from several hundreds of dollars to millions of dollars and anywhere in between.
Find a web site that you like. The look, the feel, the colors. Maybe it's not one web site but a part from one site and another element from another site.
Check out every chiropractic web site you can find. From the large expensive national association sites to the several-page ‘out of the kit box' sites as well.
Study them carefully. Look for common elements. Look for unique ideas and borrow liberally.
Once you know what you like and don't like and what the rest of the chiropractic world is doing, it's time to find a web designer.
The best advise in this area is to be referred to someone.
Just picking a name out of a phone book could prove to be very dangerous and expensive.
You must know someone who knows someone. Meet with a few people. Show them what you like and have them show you what they have done.
Tell them your reason for creating the web site. Is it to educate existing patients or to get new ones?
Don't tell the web designer what your budget is. Maybe it can be done effectively for less.
Let them give you a proposal. If you get three proposals from three highly recommended web designers who have all been given the same parameters by you, then you should be about to settle on one of them.
Be especially concerned if any one of the three proposals is substantially higher or even lower than the other two. Find out why. It's a red flag or at least should be.
Once you've settled on a web designer you need to search the web again for every chiropractic web site you can find.
Everything you need to incorporate on your web site has already been done by someone else. Almost everything you need to say has been said and written by someone else.
Find it. Borrow it. Rewrite it and use it. Find colors you like. Find type face you like. Find photos you like. A piece from here, a piece from there and suddenly you have your own personal web site.
Okay, several months and hundreds of thousands of dollars later, your web site is done.
How do we market and promote it?
That's our topic for next month's issue of this newsletter.