There are two ways to grow your practice…Actively or Passively. With the passive approach you do basically very little or absolutely nothing to promote your practice and what happens, happens. Similar to being in a sailboat with no one at the controls and just letting the wind take you where it wishes to. The size of your practice and your PVA one year or three years from today will be determined by which way the wind is blowing. Is that you?
On the other hand, the active approach has a specific plan, realistic goals and a means to achieve those goals. Below are 3 goals for your practice in 2015 and as well as a specific plan to help you to achieve those goals.
- Retain existing patients
- Find new patients
- Reactivate inactive patients
For existing patients, it includes everything that impacts their decision to stay with you from hours open, to availability of parking, to seating comfort in the waiting room, to everything in between. No detail can be overlooked or ignored.