How it Ends Will Be How it Begins!

There are two ways to grow your practice…Actively or Passively. With the passive approach you do basically very little or absolutely nothing to promote your practice and what happens, happens. Similar to being in a sailboat with no one at the controls and just letting the wind take you where it wishes to. The size of your practice and your PVA one year or three years from today will be determined by which way the wind is blowing. Is that you?

On the other hand, the active approach has a specific plan, realistic goals and a means to achieve those goals. Below are 3 goals for your practice in 2015 and as well as a specific plan to help you to achieve those goals.

  • Retain existing patients
  • Find new patients
  • Reactivate inactive patients

Existing Patients

For existing patients, it includes everything that impacts their decision to stay with you from hours open, to availability of parking, to seating comfort in the waiting room, to everything in between. No detail can be overlooked or ignored.

Read the rest of this entry

Is Your Gatekeeper Hurting Your Bottom Line?

Chances are, if you’ve been in practice for any length of time you now have a team of staff members assisting you with patient care and your front desk. Hopefully, you have made the right choices when it comes to the hiring of these “key players”.

Unfortunately, more times than not, a Chiropractor will hire a Front Desk Person, CA and/or Office Manager based only on their technical skills without giving proper consideration to “people skills” or personality, which can be equally important. What is sometimes forgotten or not even considered is the fact that attitude and people skills really can’t be “taught”, but technical skills can. Hiring someone for your practice that smiles often, is friendly and has a positive attitude is as important, if not more important, than hiring for office “know how”. Your “gatekeepers” can play an intricate role in the success or failure of your practice.

Read the rest of this entry