Chances are, if you’ve been in practice for any length of time you now have a team of staff members assisting you with patient care and your front desk. Hopefully, you have made the right choices when it comes to the hiring of these “key players”.

Unfortunately, more times than not, a Chiropractor will hire a Front Desk Person, CA and/or Office Manager based only on their technical skills without giving proper consideration to “people skills” or personality, which can be equally important. What is sometimes forgotten or not even considered is the fact that attitude and people skills really can’t be “taught”, but technical skills can. Hiring someone for your practice that smiles often, is friendly and has a positive attitude is as important, if not more important, than hiring for office “know how”. Your “gatekeepers” can play an intricate role in the success or failure of your practice.

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No matter what’s happening during these somewhat difficult economic times, unless we all plan on digging a hole large enough to bury our heads in it, we still need to integrate marketing and advertising into out businesses to stay profitable or in some cases, just stay afloat.

The decisions you make today regarding marketing will have an affect on your practice, either positively or negatively in the months to come. The natural response is to lean towards spending less when it comes to advertising or marketing. But in reality, cutting back may not be the answer. The wiser decision would be to spend more time investigating your options before making marketing choices.

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