No matter what’s happening during these somewhat difficult economic times, unless we all plan on digging a hole large enough to bury our heads in it, we still need to integrate marketing and advertising into out businesses to stay profitable or in some cases, just stay afloat.

The decisions you make today regarding marketing will have an affect on your practice, either positively or negatively in the months to come. The natural response is to lean towards spending less when it comes to advertising or marketing. But in reality, cutting back may not be the answer. The wiser decision would be to spend more time investigating your options before making marketing choices.

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Opening a new practice or expanding an existing one can be exciting, rewarding and challenging at the same time.

The obvious key to a successful practice is growing patient numbers, referrals and positive name recognition in your community and surrounding communities.

Setting yourself apart from other chiropractors in your area will give you the “edge” needed to continue to grow professionally, personally and financially, and branding your self as an expert in your field will take your practice to a new and exciting level.

One way to “set yourself apart” and to brand yourself and your practice would be through public speaking. If you are personable, comfortable with speaking to a group, confident in your beliefs and well versed in patient education, you should consider sharing your knowledge and the skills that you have sharpened over the years with your “target market”.

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